Course Name : Communicating Across Cultures: Marketing and Sales Challenges Around the World
Program :
Program Detail : Global transactions are rapidly becoming the norm in business, and marketing and sales professionals face a variety of communications challenges in adapting to the international marketplace. This course provides an overview of the theories of effective communication across cultures, with a focus on the specific culture-bridging tools and techniques needed by today's international sales and marketing practitioners.
Topics include framework models for understanding cross-cultural communications; specific regional and cultural values; regional taboos and cultural assumptions; and culture-bridging strategies for personal selling, business-to-business marketing, and marketing communications. Supervised final examination.
Prerequisite :
Course Level : Online Certificate Courses
Course Website : http://explore.b...&action=Internet
College/University Name : UC Berkeley Extension Online