Course Name : Consumer Buying Behavior
Program :
Program Detail : Knowledge about the consumer is the necessary foundation for developing and implementing a successful marketing plan. This course covers theories of and methods for analyzing consumer behavior and examines the internal factors (beliefs, attitudes, perceptions, and emotions) and external factors (class, peer groups, family structure, culture) that affect consumer behavior, giving you the basis for developing an effective marketing plan. Supervised final examination.
Prerequisite :
Course Level : Online Certificate Courses
Course Website : http://explore.b...&action=Internet
College/University Name : UC Berkeley Extension Online