Course Name : Marketing Planning
Program :
Program Detail : How does strategic marketing relate to marketing and business? This hands-on course relies on assigned readings, lectures, case studies, and discussion to teach concepts and processes of strategic marketing as opposed to tactical steps. Working in teams, you have an opportunity to apply what you learn by conducting a strategic market analysis of real-world enterprises. By the end of the course you should be able to identify opportunities for competitive advantage and the key marketing elements that lead to meeting customers' needs and organizational objectives.
Prerequisite :
Course Level : Online Certificate Courses
Course Website : http://explore.b...&action=Internet
College/University Name : UC Berkeley Extension Online