Course Name : Marketing Management
Program Detail : Marketing is the epicenter of an organization's strategic and operational life. This course presents marketing management within the broader context of the organization's strategies and operations. Students discover the benefits of market research and analysis, and develop effective marketing strategies through segmentation, targeting, and positioning.
Prerequisite : BA181
Course Level : Online Graduate Courses
Course Website : http://www.grantham.edu/
College/University Name : Grantham University