Course Name : Marketing Management
Program :
Program Detail : This course is designed to illustrate development, implementation, and reformulation of business strategy, with both domestic and international implications. Emphasis is placed on the need for, awareness of, and accommodation to changes in an organization's internal and external environments. Generic types of business strategies and techniques for analyzing strategies are also covered.
Prerequisite :
Course Level : Online Graduate Courses
Course Website : http://www.apus....gcourse.asp?q=DM
College/University Name : American Public University