Course Name : Marketing Strategy
Program :
Program Detail : This course introduces the principles and tools for managers to apply in the development, implementation, and review of marketing strategy for organizations. Topics include internal and external environmental analysis; value, competition, and strategic choice; strategic positioning; and implementation and control issues.
Prerequisite :
Course Level : Online Graduate Courses
Course Website : http://online.uo...wnload/index.htm
College/University Name : University of Phoenix