Course Name : Marketing and Stakeholder Relations
Program Detail : This course examines the role and importance of marketing and stakeholder relations in every organization, whether for selling products or services, seeking donations, or recruiting volunteers. Topics include strategic alignment of the four "P's"; traditional and contemporary marketing strategies and trends; value-creating distinctive products and services; integrated marketing communications; customer satisfaction and stakeholder relations; and developing marketing plans.
Course Level : Online Graduate Courses
Course Website : http://online.uo...wnload/index.htm
College/University Name : University of Phoenix