Course Name : New Product Development
Program Detail : This course presents a framework for planning, implementing and evaluating new product introductions. The course addresses the new product development process ? from idea generation to commercialization. Emphasis is placed on examining how organizations can manage resources to maximize the opportunity for successful new product introductions.
Prerequisite : MM522
Course Level : Online Graduate Courses
Course Website : http://www.kelle...ams/catalog.html
College/University Name : Keller Graduate School of Management