Degree Name : Master of Business Administration/Marketing
Program :
Description : The MBA/MKT was created in response to the important role played by marketing managers in any organization, particularly as organizations diversify to capitalize upon Internet opportunities to expand their markets. Although this business approach appears to be a natural evolution, the role, function, and responsibility of the marketing professional calls for specialized educational preparation. The knowledge, skills, and abilities needed by today's marketing professional require specific expertise not customary in the outcomes of a standard MBA program. Students in the MBA/MKT program will complete five specialized courses in e-Marketing Theory and Application, Consumer Behavior, Marketing Research, Marketing Strategy, and the Marketing Capstone Course, with all course content facilitating the evolution of the marketing professional to match the requirements of today's business environment.
Degree : Bachelor Degree Programs
Degree Website : http://online.uo...wnload/index.htm
College/University Name : University of Phoenix